F5bot is the OG Reddit marketing tool. With its famously free tier it has become the staple of a lot of marketer’s toolkit.
This guide breaks down F5Bot pricing in 2026, what each plan gives you, and when a fuller social monitoring tool is a better fit.

How does F5Bot make money then?
First, a quick primer. F5Bot uptil recently made money exclusively through its free plan.
People would sign up en masse to the free plan and setup keyword alerts. The guy(s) running F5Bot would get advertisers to place their ads on the alert emails.
It was the perfect win-win situation.
F5Bot pricing in 2026
Rcently, they have added paid tiers to their pricing plan. They have also severly reduced the number of keywords tracked on the free plan from ~100 to 5.
Right now, F5Bot has five public account tiers: Free, Silver, Gold, Platinum, and Diamond.
Paid plans raise limits and add faster alerts, filters, feeds, Slack or Discord delivery, AI filtering, API access, and webhooks depending on the tier.
Here’s the current F5Bot pricing from its official account tiers page:

| F5Bot plan | Monthly price | Yearly price | Keywords | Daily alerts | Alert speed |
|---|---|---|---|---|---|
| Free | Free | Free | 5 | 20 | Within 2 hours |
| Silver | $9.99/mo | $109/yr | 20 | 100 | Within 5 minutes |
| Gold | $79.99/mo | $879/yr | 250 | 5,000 | Instant or scheduled |
| Platinum | $214.99/mo | $2,364/yr | 300 | 200,000 | Instant or scheduled |
| Diamond | From $500/mo | Custom | Custom | Custom | Instant or scheduled |
Silver adds faster alerts and paid filtering. Gold adds RSS and JSON feeds, one Slack or Discord integration, mass upload, and AI filtering. Platinum adds API access, webhooks, more integrations, and higher limits.
For AI filtering, F5Bot says Gold and Platinum include the first $10/month of token usage, and usage beyond that is billed by token consumption.
What F5Bot buys you
F5Bot’s pricing makes more sense when you split it into three jobs: free keyword alerts, paid alert control, and business workflow.
Free plan: good for simple personal monitoring
The free plan is useful when you want to watch a few uncommon terms.
For instance, product/brand name, domain, industry specific keywords, etc.
You get 5 keywords, 20 total daily alerts, a 10-alert daily cap per keyword, and alerts within 2 hours. That’s enough for basic keyword tracking. It is harder for brand monitoring, lead generation, or active support.
Silver: better alerts, still a light workflow
Silver costs $9.99/month or $109/year.
It raises the keyword limit to 20, daily alerts to 100, and alert speed to within 5 minutes. It also removes ads from emails and adds paid keyword filtering features.
This is the plan to consider if you like F5Bot but the free plan is too slow or too small.
However, it does not include RSS or JSON feeds, Slack or Discord delivery, AI filtering, API access, or webhooks.
For one person watching a brand, competitor terms and industry keywords, Silver can be a fair upgrade. For a business that needs shared work, it will still feel like an email alert tool.
Gold: the first serious alert tier
Gold costs $79.99/month or $879/year.
This is where F5Bot starts to look more useful for business monitoring. You get 250 keywords, 5,000 daily alerts, instant or scheduled delivery, mass upload, RSS and JSON feeds, one Slack or Discord integration, and 2 AI filters.
AI filters can be useful because plain keyword alerts can bring noise. You literally get a barrage of emails if you’re tracking common keywords, so you can describe the kind of post you care about, then route matching only specific alerts through AI before it hits your inbox.
Unfortunately, Gold is a big jump from Silver. It also does not include API access or webhooks.
Choose Gold if you wants more alerts and can live without API workflows.
Platinum and Diamond: for automation and high volume
Platinum costs $214.99/month or $2,364/year.
It raises limits to 300 keywords, 200,000 daily alerts, 3 Slack or Discord integrations, 5 AI filters, API access, and webhooks.
This is the first public plan where F5Bot can connect into a more serious automated workflow.
Diamond starts at $500/month and is custom. It is for large alert needs, custom limits, and enterprise-style usage.
These plans for moreso for agencies and bigger brands who want a organized workflow. For instance, they can connect it to NBN, or use it inside Codex, using the api.
At this point, F5Bot is no longer only a free alert tool. It becomes a paid monitoring feed for Reddit, Hacker News, and Lobsters.
When to choose F5Bot vs a social monitoring tool
F5Bot is easy to like because it is simple.
You add keywords. You get alerts. You open the thread and decide what to do. Simple.
Unfortunately, alerts are only the first step. A business still needs to review the mention, decide if it matters, write a reply, assign ownership, mark the result, and learn from the pattern over time.
Here is the practical split:
| Need | F5Bot | Social monitoring tool |
|---|---|---|
| Free personal keyword alerts | Strong fit | Usually too much |
| Reddit, Hacker News, and Lobsters alerts | Strong fit | Depends on source coverage |
| X, LinkedIn, TikTok, Bluesky, YouTube, and GitHub monitoring | Not covered | Better fit |
| AI filtering | Gold and higher, with usage billing | Depends on the tool |
| API and webhooks | Platinum and higher | Check plan details |
| Reply workflow | Manual | Better fit |
| Mention ownership | Manual | Better fit |
| Reports | Manual | Better fit |
Use F5Bot when the job is simple. It is a good fit if you only care about Reddit, Hacker News, and Lobsters, email alerts are enough, and one person owns all follow-up. It also works best when you are tracking uncommon terms and do not need a shared inbox or reports.
Move beyond F5Bot when the work has to be repeated every week. If you track brand, competitor, and buyer-intent keywords, you will likely need to catch mentions across more social platforms. You may also need a feed where mentions can be reviewed and marked, AI help with replies, clear ownership, and reports for clients, leaders, or your own review.
If you are still shaping your workflow, read our guide to brand mention monitoring. It explains how to track mentions and decide which ones are worth a reply.
If you care about data access, this social media listening API guide covers what to check before you buy a tool.
Where Mentionkit fits
Mentionkit is built for businesses that want to act on mentions after receiving alerts.
Mentionkit tracks public mentions across Reddit, X, LinkedIn, TikTok, Bluesky, YouTube, Hacker News, and GitHub. It gives you a mention feed, relevance scoring, AI-assisted draft replies, ownership, comments, saved views, reports, API access, webhooks, and MCP support.
Mentionkit’s pricing starts at $30/month:
| Mentionkit plan | Monthly price | Keywords | Mentions/month | Best fit |
|---|---|---|---|---|
| Starter | $30/mo | 10 | 5,000 | Focused monitoring for one project |
| Pro | $60/mo | 20 | 10,000 | Growing social monitoring work |
| Agency | $150/mo | 40 | 20,000 | Several projects or clients |

Compared with F5Bot, Mentionkit makes more sense when the job includes action:
- Find useful mentions.
- Score and tag them.
- Draft a reply.
- Mark what happened.
- Report the work.
F5Bot is the better choice if you want simple keyword alerts. Mentionkit is the better choice if you want a serious social monitoring tool for brand tracking, competitor monitoring, lead generation, replies, and reporting.
For a wider view, read our guide to the best social listening tools in 2026. If your main channel is Reddit, this Reddit lead generation tool guide will also help.
Conclusion
F5Bot pricing starts with a helpful free plan, then jumps into paid tiers for faster alerts, better filters, feeds, AI filtering, integrations, API access, and webhooks.
The free plan is best for personal use and uncommon keywords. Silver is a bit of a step up if you need faster alerts. Gold is the first serious alert tier. Platinum is where API access and webhooks show up. Diamond is for custom high-volume needs.
F5Bot is worth using when Reddit, Hacker News, and Lobsters are your main sources and alerts are enough.
However, if your business needs a daily workflow tool for tracking mentions, reviewing context, drafting replies, assigning ownership, and reporting results, Mentionkit is the better choice. It gives you a social monitoring workflow across more platforms, with affordable pricing that starts at $30/month.








