Calculate your post's social media reach

I built this calculator to give you a simple starting range for one sponsored post. We look at the things that usually matter most: platform, audience size, and how one real post performed.

I would not price a deal from follower count alone, because that rarely tells the full story. If your audience actually responds, you can often charge more than a bigger creator with weaker engagement.

1. I would start with a recent post that looks like the kind of paid post you would actually make for a brand.
2. Use the likely number for a simple one-post deal with normal revisions and no extra usage.
3. Move toward the high end when the brand fit is strong, the post needs more work, or the audience is especially valuable.
4. Go lower only when you are testing a new niche, trying to win a first deal, or bundling several deliverables together.

In my experience, niche and trust usually raise pricing first. If you reach a very specific audience, especially in B2B, your post can be worth more even with a smaller following.

We also need to respect the platform. Recent engagement benchmarks put Instagram at about 3.5% overall, LinkedIn at 3.4%, and TikTok at 1.5%, so the same audience size can price very differently by channel.

I would also treat usage rights and paid amplification as separate value. If a brand wants to reuse your post in ads, whitelist it, or stretch it across channels, that should usually cost extra. Common on X.

Low trust can drag pricing down fast. If your comments look generic, repetitive, bot-like, or like AI slop, a brand may see the engagement as weak even when the numbers look fine.

I would watch audience fit too. Onl meme, giveaway, or low-quality pages usually need much more scale to command the same rate as a tight niche page in software, finance, or health.

Another red flag is shallow engagement, lots of likes, but very few thoughtful comments, shares, or repeat topic interest. Especially for larger accounts, when they barely get any real engagement like comments, shares, etc it seems botted.