Octolens used to feel like a cheaper, sharper way to track B2B social mentions.
Way back when it was new it was priced from $20 per month. Now, after two years in, the first paid plan is $159/month, and the plan most legit buyers will compare is $499/month.
This Octolens pricing guide breaks down the current 2026 plans, how the price has moved up from public pricing snapshots earlier this year, why Octolens is starting to look more like Brand24 and other larger social listening tools, and when Mentionkit is a more affordable alternative.
Octolens pricing in 2026
The current Octolens pricing page lists three plans: Pro, Scale, and Enterprise.
| Octolens plan | Monthly price | Mentions | Keywords | Best fit |
|---|---|---|---|---|
| Pro | $159/mo | 15,000 | 10 | B2B brands that need social and community monitoring |
| Scale | $499/mo | 50,000 | 40 | Bigger brands that need real-time refresh and wider coverage |
| Enterprise | Custom | Unlimited | Unlimited | Large B2B businesses with multiple workspaces and custom AI agents |
Pro includes hourly refresh, all social and community platforms, API access, webhooks, MCP, Slack alerts, email alerts, and AI filtering.
Scale adds more keywords, more mentions, real-time refresh, and broader coverage. Octolens lists podcasts, news, web, and newsletters on this tier.
Extra usage can also raise the bill. Octolens says extra mentions start from $0.01 each, and extra keywords start from $5/month. On Pro, the pricing table shows $0.013 per extra mention and $10 per extra keyword.
The 7-day trial includes up to 1,000 mentions.
Why Octolens feels more expensive now
The official Octolens page now shows Pro at $159/month and Scale at $499/month.
| Plan | G2 March 2026 snapshot | Current Octolens page | Change |
|---|---|---|---|
| Pro | $119/mo | $159/mo | Up about 34% |
| Scale | $319/mo | $499/mo | Up about 56% |
A third-party review published a few months ago listed Octolens Pro at $149/month and Scale at $399/month. That older snapshot is closer to the current Pro price, but Scale still looks much higher now.
So its clear-Octolens has moved away from the cheaper indie-tool feel.
You can also see that in older public comments. In a Reddit thread from 2024, an Octolens founder described the product as “$59/month.” Octolens also ran an AppSumo lifetime deal and later wrote about the tradeoffs of that campaign, including AI costs, hosting costs, support load, and brand positioning.
A price increase often comes with a new target customer. Octolens now feels built for B2B software companies with larger communities, more mention volume, and more internal workflows.
Why Octolens is moving toward bigger social listening tools
Octolens is still simpler than huge suites like Brandwatch or Meltwater. The setup is lighter, and the product is still focused on B2B social listening.
The pricing and positioning now sit closer to the middle market.
Brand24 starts at $249/month on monthly billing, or $199/month when billed yearly. Its next public tier is $349/month monthly, and its Pro plan is $499/month monthly. That puts Octolens Scale at the same monthly price as Brand24 Pro.
It can feel expensive if you only need to track keywords, review mentions, reply fast, and show what was handled.
Is Octolens pricing worth it?
Octolens can be worth it when your business has enough volume to justify the spend.
However if you are a smaller business, $159/month is no longer a light buy. If you need Scale, $499/month puts Octolens into the same buying conversation as larger social listening tools.
Before paying, count the keywords you need. Ten keywords can disappear fast.
The other question is source coverage. If you truly need podcasts, newsletters, web, and news, Octolens Scale may make sense. If your work is mainly social mentions across Reddit, X, LinkedIn, TikTok, Bluesky, YouTube, Hacker News, and GitHub, a lower-cost social monitoring tool may be enough.
For a broader list of options, read our top social listening tools guide. If API access is part of your plan, this social media listening API guide explains what to check before you buy.
Octolens vs Mentionkit: the affordable alternative
Mentionkit is a better fit when you want the practical Octolens-style workflow at a lower price.
Mentionkit pricing is public:
| Mentionkit plan | Monthly price | Keywords | Mentions/month | Best fit |
|---|---|---|---|---|
| Starter | $30/mo | 10 | 5,000 | A small business tracking focused keywords |
| Pro | $60/mo | 20 | 10,000 | A growing business with more monitoring work |
| Agency | $150/mo | 40 | 20,000 | Agencies and businesses with several projects |
Mentionkit supports the core workflow most businesses look for in Octolens:
- keyword tracking
- brand monitoring
- competitor monitoring
- one feed for mentions
- AI-assisted draft replies
- relevance workflows
- ownership and status tracking
- reports
- API access
- webhooks
- MCP support for AI agents
It also tracks public mentions across Reddit, X, LinkedIn, TikTok, Bluesky, YouTube, Hacker News, and GitHub.
The tradeoff is scope.
Octolens is a better fit if you need a broader B2B SaaS listening suite with podcasts, news, newsletters, web coverage, custom AI agents, and larger customer workflows.
Mentionkit is the cleaner buy if your main job is to:
- track useful public conversations
- review the best mentions
- draft replies
- assign ownership
- report what happened
This is the daily work for many founders, social media managers, support businesses, agencies, and lean growth businesses.
If you want the direct product comparison, read Mentionkit vs Octolens. You can also read the FAQ on how Mentionkit is different from Octolens.
Conclusion
Octolens pricing has moved up.
The current public plans start at $159/month for Pro and $499/month for Scale. Compared with G2’s March 2026 snapshot, that is a sharp increase, especially on Scale.
The move makes sense if Octolens wants to serve bigger B2B SaaS customers with broad source coverage, AI filtering, API access, webhooks, MCP, and custom workflows. It also means smaller businesses need to check the price against what they will do every week.
If you need podcasts, newsletters, news, web coverage, and bigger B2B brand workflows, Octolens may still be worth pricing out.
If you mainly need a social monitoring tool to track mentions, find leads, draft replies, assign work, and report what was handled, Mentionkit is the more affordable path. It starts at $30/month and gives you the core monitoring and action workflow without pushing you into a $159 or $499 monthly plan.
