Starter is $49/month. Pro is $149/month. Enterprise is $399/month. Annual billing drops those prices to $29, $89, and $249 per month.
The right plan depends on topics, mention history, export limits, reports, and API access.
This Awario pricing guide breaks down the current plans, the key limits, who each plan fits, and when an Awario alternative like Mentionkit makes more sense.
Awario pricing in 2026
Awario lists three public plans on its pricing page: Starter, Pro, and Enterprise.
| Awario plan | Monthly billing | Annual billing | Topics | Monthly mentions | Best fit |
|---|---|---|---|---|---|
| Starter | $49/mo | $29/mo | 3 | 30,000 | Small businesses tracking a few core keywords |
| Pro | $149/mo | $89/mo | 15 | 300,000 | Growing businesses that need more alerts and reports |
| Enterprise | $399/mo | $249/mo | 100 | 1,000,000 | Larger businesses that need API access and white-label reports |
Awario also offers a 7-day free trial with no credit card.
Starter gives you 3 topics and 30,000 mentions per month. That can work for one brand.
But 3 topics can run out fast.
A normal setup may include:
- Your brand name.
- Your product name.
- A competitor name.
- A problem phrase.
- A high-intent phrase like “alternative to [tool]”.
That setup already pushes you past Starter if each group needs its own topic. For brand monitoring, competitor monitoring, and lead discovery at the same time, Pro is usually the more practical plan.
The Awario limits to check
Plan limits shape what you can do each week.
1. Topics are the first limit.
A topic is the saved search you monitor. Starter includes 3. Pro includes 15. Enterprise includes 100.
Starter can work for one brand and one product. If you track competitors, use cases, founder names, domain names, and buyer-intent keywords, Starter gets tight.
2. Mention history affects follow-up.
Awario’s plan limits also vary by stored history. Longer history helps when you need to review older complaints, repeat questions, or past campaign mentions.
Short history works for daily alerts. It is weaker for research.
3. Export and reports are not equal across plans.
Pro and Enterprise are better fits when reporting matters. Enterprise adds white-label reports for client work.
Exports matter when you need to show what happened outside Awario.
4. API access is an Enterprise feature.
If your business needs mention data in another tool, a dashboard, a workflow, or an AI agent, you need API access. Awario puts that in Enterprise, which starts at $399/month on monthly billing.
If API access is part of your buying checklist, read our social media listening API guide before you pick a tool.
Which Awario plan is worth it?
Awario fits classic social listening with a clear price and high mention limits.
Choose Starter if:
- You have one brand or product to watch.
- You only need a few topics.
- You do not need API access.
- You can live with lighter reporting.
- You mainly want alerts more than follow-up workflows.
Starter is best for simple brand monitoring.
Choose Pro if:
- You need more topics.
- You track competitors.
- You care about reports.
- You have more mention volume.
- You want a better fit for daily marketing or support work.
Pro gives you enough room to track a brand, competitors, and useful keywords.
Choose Enterprise if:
- You need API access.
- You need white-label reports.
- You manage many brands or clients.
- You need 100 topics.
- You can justify $399/month monthly, or $249/month on annual billing.
Enterprise fits agencies and businesses that need data access or client-ready reports.
For a wider tool list, read our guide to the best social listening tools in 2026. If you are choosing between lower-cost tools, our Syften pricing guide is also useful.
Awario alternatives: when Mentionkit is a better fit
Many businesses care less about a large mention count and more about a simple way to find useful mentions, reply fast, assign work, and report what was handled.
Mentionkit pricing is public:
| Mentionkit plan | Monthly price | Keywords | Mentions/month | Best fit |
|---|---|---|---|---|
| Starter | $30/mo | 10 | 5,000 | A small business tracking focused keywords |
| Pro | $60/mo | 20 | 10,000 | A growing business with more monitoring work |
| Agency | $150/mo | 40 | 20,000 | Agencies and businesses with several projects |
You can:
- Track brand, competitor, and buyer-intent keywords.
- Review mentions in one feed.
- Use AI drafts as a starting point.
- Assign ownership.
- Track status.
- Report what was handled.
- Use API, webhooks, and MCP workflows.
Mentionkit supports public monitoring across Reddit, X, LinkedIn, TikTok, Bluesky, YouTube, Hacker News, and GitHub.
Awario is a better fit for a traditional social listening dashboard with big mention allowances and classic analytics.
Mentionkit is a better fit if you want a lean social monitoring tool that helps you act on mentions before the thread goes cold.
For a direct product comparison, read Mentionkit vs Awario. If your main goal is brand tracking, this guide on brand mention monitoring shows a simple workflow you can follow.
Conclusion
Awario pricing starts at $49/month for Starter, $149/month for Pro, and $399/month for Enterprise. Annual billing lowers those to $29, $89, and $249 per month.
Starter works for basic brand monitoring. Pro is the safer choice if you need more topics and more room. Enterprise adds API access and white-label reports.
Count the topics you need. Check whether reports matter. Decide if API access is required. Then compare that cost with the work you need done each week.
Test Awario if you want a classic social listening dashboard.
If you want to track useful mentions, draft replies, assign follow-up, and report what happened, Mentionkit gives you a simpler path at a lower starting price.
